“We don’t make drinks for occasions. We make them for moments that matter.”
PalmLot, Los Angeles
“Built for the Moment”
PalmLot didn’t start as a beverage. It started with a question.
Why do the best moments, music, cars, and late nights, always revolve around a drink, but the drink itself never feels right? Too strong, too empty, or simply forgettable. We wanted something that truly belongs to the moment. We’ve always loved beer, the taste, the ritual, and the culture around it. But we also live in a world where you still want to drive, stay sharp, and be present. So we chose a different path.
PalmLot is built around non-alcoholic IPA. All the flavor, none of the compromise.
You can enjoy it at a car meet, a sunset drive, or a late-night session, without losing control and without stepping outside the law.
Built in real life, between DJ sets, long drives across Los Angeles, and countless tests that didn’t work before they finally did. PalmLot exists in that in-between. Not drunk. Not sober.
Just right.
Figo Xie
Founder & Brand Lead
PalmLot began as a personal response to a feeling I kept returning to. I wanted to create something that could belong to music, cars, late nights, and movement without asking people to give up clarity or control.
What started as a personal idea became a brand shaped by real scenes, design, and community.
